Just as important as the culture of a country and/or population segment is in terms of crafting a marketing message is the economic development of a country.
1. How does the economic development of a country influence consumer behavior?
2. How would Ford sell a SUV differently in the United States versus Kenya?
3. If a country is “third world,” what products are most likely to be successful?
4. If a country is “third world,” what products are least likely to be successful?