Discussion:
Judgemental error and a company's decision making strategies
I am doing a presentation on what went wrong with this companys decision here is the scenario.
With childhood obesity a high concern 3 years ago, high competition, a large dept, and carb-consciousness, senior management at Interstate Bakeries made critical decision errors in order to reverse the annual losses they were reporting. This caused the well known Twinkies and Wonder Bread brands to be lost to the public, as the company was forced to file bankruptcy protection.
They changed their recipe to try to make their products have a longer Shelf life which caused the Wonder Bread to be gummy and collapse. They also cut down on Deliveries which kept store shelfs bare and untidy.
I need to identify the decision concepts (theories, principles, heuristic, traps, etc) and explain why they occured and give recommendations of what could have been done differently.
So far I identified in part this falls into the "Investment Trap" but what else am I failing to identify?