Joshua, a merchant, promises in a signed writing to Pedro, a consumer, to hold an offer to sell goods open for five months. However, Joshua sells the goods to another consumer and Pedro sues him for breach of contract. Which of the following is true of this case?
1) Joshua is not bound by the contract since the firm offers cannot exceed three months.
2) Since Joshua is a merchant and is bound by the firm offer made to Pedro, he has breached the contract.
3) The UCC will not enforce this contract as a firm offer as both parties are not merchants.
4) Joshua is bound by this offer only if a five month offer is customary for this type of good.