Question: Jorge, Marta, and Jocelyn are college graduates, and Jorge has come up with an idea for a new product that he believes could make the three of them very rich. His idea is to manufacture soft-drink dispensers for home use and market them to consumers throughout the Midwest. Jorge's personal experience qualifies him to be both first-line supervisor and general manager of the new firm.
Marta is a born salesperson. Jocelyn has little interest in sales or management but would like to invest a large sum of money that she has inherited from her aunt. What factors should Jorge, Marta, and Jocelyn consider in deciding which form of business organization to adopt? For a sample answer to this question, go to Appendix B at the end of this text.