Joining a strategic alliance
Question: Why would a company want to join a strategic alliance rather than go it alone in international operations? What are the potential advantages and disadvantages?Please include references.
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Why would a company want to join a strategic alliance rather than go it alone in international operations? What are the potential advantages and disadvantages?
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In 1998, Blockbuster opened a state of the art distribution center in McKinney, Texas, just North of the company’s Dallas Headquarters.
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