Jennifer Jones wants to accumulate wealth, but she has told you, her new financial planner, that she is risk averse. What should you do with her money?
a. Invest in products that bring the highest return regardless of risk.
b. Invest in products that produce high income because fixed income products are generally low risk.
c. Put Jennifer’s assets in 100% cash equivalents because she is risk averse.
d. Determine Jennifer's true risk tolerance.