Jc penney has faced an identity crisis in recent years, Financial Management

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Jc penney has faced an identity crisis in recent years

JC Penney has faced an identity crisis in recent years. Select the optimal generic strategy for JC Penney to pursue so the company achieves sustainable competetive advantage. Support your selection with researched sources. Should JC Penney pursue a different generic strategy for the different markets it competes in? What are the strategic implications of changing its strategy?

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Financial Management: Jc penney has faced an identity crisis in recent years

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