Jaune Magazine (JM) must decide whether or not to publish a tell-all story about a celebrity. If the story ends up having major impact, JM will realize substantial profits from additional magazine sales, subscriptions, and advertising revenues. However, if JM publishes the story, JM will face a lawsuit; if it loses the suit, the penalties could be substantial. The tree below summarizes JM's decision.
If JM publishes the story, the publisher may feel remorse for having violated the celebrity's privacy. For what values of the cost of remorse would not publishing the story be preferable to publishing the story on the basis of EMV?
Higher than $10,000
Lower than $10,000
Lower than $12,500
None of the above.