It's obvious why personality has received so much attention: if it can reliably predict behavior, then it can also predict job performance, which is of enormous interest to employers of every type. Whether managers can use personality measures to make personnel decisions, or whether they should even try, is a question that has bitterly divided social psychologists.
For a recent statement of the "pro" position, please see Horgan, Horgan & Roberts (1996). For two statements of the "anti" position, please see Buion & Gottier (1965) and Johnson, Wood and Blinkhorn (1988). Feel free to showcase your scientific curiosity and personal initiative (reflecting which traits?) by searching the Web for related studies. One good way to begin the search is to Google the papers I just mentioned, and see who's cited them since they were first published.
At the conclusion of your research and reflection, write a 1000 to 1500 word paper explaining where you come down on this question, and why. You should make use of at least six sources, suitably cited and referenced.