Social Media Strategy & Management
Purpose
The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation's social media presence and strategy.
Learning Outcomes
The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2.
Requirements
Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.
Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:
• social media presence
• social media audience
• social media marketing
• ethics, privacy and security
• social media technologies
Select one (1) from the following list of organisations:
• Monash University
• SAP
• IBM
• Dell Computers
• Pizza Hut
• Ford Motor Company
• Starbucks
• Zappos
• Telstra
• CBA (Commonwealth Bank of Australia)
• Salesforce
• Qantas Airways Australia
• Starbucks
• Metcash
Assignment - Report Format
Cover sheet (Assignment number, Topic Name, Student details, Submission details) Executive Summary (100 words)
Table of contents (auto-generated)
1.0 Introduction
1.1 Aims and Objectives of the report
1.2 Background of company
2.0 Social Media Presence
2.1 Analysis
2.2 Evaluation
3.0 Social Media Audience
3.1 Analysis
3.2 Evaluation
4.0 Social Media Marketing
4.1 Analysis
4.2 Evaluation
5.0 Ethics, Privacy & Security (Discuss in 3 sections)
6.0 Social Media Technologies (Name some software applications, List areas of usage)
7.0 Reflection and Conclusion (Must reflect the report and conclude with a statement)
8.0 References (Must have in-text citation and style in APA style)