Introduction:
This major individual assignment requires students to choose an ASX200 company. As the CIO of this enterprise, your role is to assess technology trends and suggest to the other directors ways to strategically leverage IT. We call these ITOs (IT Opportunities). CIOs can leverage the trends towards social (Social CRM), mobile (mobile apps and m-commerce), big data (personalisation, efficiency, fraud detection etc.) and cloud (cost saving, agility, consumerisation of IT) to propose innovative pilot projects and tactics to improve efficiency. This assignment requires students to analyse and assess current ITOs and suggest possible new ITOs for future investigation. The students are to conclude as to how effectively the enterprise leverages ITOs.
Provide your answers to the following questions in a report format. No need for Executive Summary or Table of Contents. Just have a cover sheet and THREE sections as stipulated below. Your report is not to exceed 4,000 words or 8 pages. Include a word count in your cover sheet.
Make sure that you reference your work. Cambridge is preferred to Harvard.
1. Provide a brief summary of the business strategy of your chosen company. How have they performed in recent years? How important is IT to their business strategy?
2. Describe THREE (3) recent successful ITOs (going back no more than 5 years). For each summarise the business case and why you deem that it was successful.
3. Use your imagination and propose THREE (3) future ITOs. Have a look at local and overseas competition and market trends. What do the analysts say about market trends for the sector? For each ITO provide a summary business case. Sell your concepts!