It stated that "an estimated 30-60% of patients are not compliant with their physicians-directed treatment or medication regimens. Because of the serious clinical and cost concerns this raises, behavior modification has become recognized as an integral part of the population health paradigm."(Nash, Fabius, Skoufalos, Clarke & Horowitz, 2016, p. 28) "What are the roles of behavior change and self-care in achieving population health outcomes" (Nash, Fabius, Skoufalos, Clarke & Horowitz, 2016, p. 35).
Reference:
Nash, D.B., Fabius, R.J., Skoufalos, A., Clarke, J.L. & Horowitz, M.R. (2016). Population health: creating a culture of wellness. Burlington: MA, Jones & Bartlett.