1. Of the two generic types of forecasting methods (quantitative and qualitative), which would you prefer to use? Why?
2. Suppose you have a strategy that you feel is well suited to what you want to accomplish but represents an element of risk. If the organizational culture with which you are faced tends to be risk averse, how would you deal with that?
3. It is possible that encouraging risk within an organization might have a positive effect on cultural change. Why?