It is often said that market share is the best indicator of, Operation Management

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It is often said that market share is the best indicator of

1. In 200-400 words total, a) Explain the two concepts of IMC and Advertising Pyramid and how they are related. b) How can IMC principles move us up the pyramid? c) Give some examples of how this could happen (real world or hypothetical.)

2. It is often said that “Market Share is the best indicator of company performance.” Is this a reasonable statement?

Plesae refer to 2 academic resources to support your answer.

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Operation Management: It is often said that market share is the best indicator of

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