Question: Why is the indirect approach often used in persuasive messages?
1) It is more courteous and therefore gives the writer the opportunity to build up goodwill before slipping in the sales pitch.
2) It takes less time.
3) It is the traditional way to do persuasive messages and therefore expected.
4) It lets the writer build audience interest and desire before asking for action or commitment.
2. Describe briefly all indirect approaches for the persuasive messages.