It is important to develop a strategic and co-ordinated, Marketing Management

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It is important to develop a strategic and co-ordinated

Write a formal research essay that critically discusses the following statement:

"It is important to develop a strategic and co-ordinated approach to developing and staging events in a region. A strategic approach should address issues such as the proliferation of events, consistency with regional branding, managing growing attendance levels, leveraging local economic development and supporting quality event planning and management by event organisers".

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Marketing Management: It is important to develop a strategic and co-ordinated

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Marketing Management: It is important to develop a strategic and co-ordinated

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