It is essential to conduct research before expanding into a


Question: It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g.,Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research from at least two trade journals. Then, recommend one geographic location into which you think it should expand, justifying your recommendation with your research.

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Management Theories: It is essential to conduct research before expanding into a
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