It is also important for you to distinguish between a "change in demand" (or, shift in demand) versus a "change in the quantity demanded" (or, movement along a given demand). After thinking all of this through, try to think about what influence you, as a business person, might have in moving demand in desired directions. For example, what are some of the things that you could do to increase demand? Would it cost you anything to increase demand? What would be some of the obstacles?