Having a brand extension is a fundamental part of any company that has a product that they are trying to create more buzz about. The facilitation of a new product being accepted is an advantage that a business can include when thinking about a brand extension. It is critical to understand the strength and weakness of a particular product that one would like to see a potential expansion from. With being able to facilitate the product in which they are attempting to brand extend a business also has to take the opportunity once available to give the parent company good feedback on how their extension of the product is doing on the current market. It does allow a corporation to gain a little headway when introducing their extension of a brand.