ABCBuy.com Case Study
The date on his iPhone showed 17 Oct 2011. Daniel, CEO of ABCBuy, shuffled through some white papers on his desk as he got ready for a morning meeting with his senior managers in his spartan office at Raffles Place, Singapore.
The last six months had gone past swiftly in the twinkle of an eye. He was a technology person, but had been thrust into the role of management because of his singular vision to brave new frontiers in cyberspace.
Inspiring and managing people's expectations and feelings were very different skills that he needed to master and hone. He thought deep and hard as he wondered how he should deal with issues of staff retention and job satisfaction that had become pressing.
Background:
Daniel may be called a digital native. He eats, sleeps, talks, dreams and plays with all things digital, or that exist in cyberspace. He mutters words like IMHO, LOL, IP, FTP, SMTP, B2C, UGC as smoothly as ABCs. Little wonder. By the time he was ten and could type on the keyboard, he had become totally immersed in a surreal world constructed of electronic gadgetry, high speed telecommunications, social gaming and Internet services. Cyberspace was literally his second home. Whatever the buzzword of the day, Daniel would lap it up with ease. He would gladly volunteer his services for any form of information technology (IT) work, including his school portal, software development and network management. Naturally, he chose to read Computer Science in the local university and graduated with a direct honours degree in just three years!