Answer the following questions. The response to each question should be a minimum of 200 words.
1. Identify and explain four ways that technology and the Internet have contributed to a rapid growth in the accessibility of secondary data and its increasing use in marketing research during recent years.
2. What is the relationship among exploratory, descriptive, and causal research? Give an example of each type of research.
3. Visit www.census.gov/compendia/statab/rankings.html or www.census.gov and use State Rankings and Vital Statistics to identify the top six states for marketing products to the elderly. Report your results and the research process you used. How reliable do you think this data is?