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Is Your Marketing Customer-Centric? Simpson, Perry. DM News
Are you consistent? Part of the omnichannel promise is making sure customers receive messaging that is consistent across channels. "You have to be consistent, but there's a difference between having a consistent message and having a consistent personalized message," MyBuys' [Chip Overstreet] says. "If you're just repeating the same messages through social channels it's not social, it's spam. There's nothing social or consistent about that." A few questions asked, Are customers engaged? Are you listening?