Please answer the following questions for the company Pfizer. (this is not a case study)
1. Is your company varying its products or service to adapt to differences in countries? Is the marketing approach different among the nations involved?
2. Is your firm working internationally to access larger markets? To gain low-cost input factors? To develop new competencies? Is its approach in all three areas appropriate?
3. Which of the four global strategies is the firm using? Is this the best strategy for it to use? Why or why not? (Exhibit 10.8 provides a summary of the four global strategies?