1. Are brand extensions an important brand-growth strategy or can they endanger brands?
2. Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.
3. Should channel images be consistent with brand images? Why or why not?
4. Is TV advertising still the most powerful advertising medium or has it faded in importance?
5. Is the key to developing an effective sales force selection or training? Explain your choice.