Problem: Smoking is on the decline in high-income countries where the combination of higher life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high-income to emerging markets where the combination of the rising income and the absence of the anti-smoking campaigns are leading to ever-increasing demand for cigarettes. Is this shift in focus by the global tobacco companies' ethical? "What, if anything, should residents in high-income countries do about the rise in smoking in the emerging markets"? Discuss.