1. Value Proposition Hypothesis Assignment
You present market research results that are organized and meaningful.
Your summary and conclusions are well thought out, logical and supported by the accompanying data.
If you decide to pivot, this decision is supported by data, logical, well thought out and holds promise for success.
2. You will create a 5-minute PowerPoint presentation. Focus on content and clarity. No points are awarded for graphic design.
Use the following format to create your presentation:
Slide 1: Cover slide
Slide 2: Completed Business Model Canvas with any changes marked
Slide 3+: What did you learn about your value proposition from talking to your first customers and gurus?
Hypothesis: Here's what I thought
Part A: Guru Method
1. List the five gurus that you will be consulting as you develop your feasibility research. Include their names, job titles and how they are involved in the industry.
- Guru 1:
- Guru 2:
- Guru 3:
- Guru 4:
- Guru 5:
2. Based on your Guru Methods interviews, list the call questions you prepared in the column at left. Then, for each guru identify whether their response was positive, neutral, or negative regarding that particular question and summarize in a few words the essence of his/her response. Finally, add the total number of positive, neutral, or negative responses for each question and for each guru.Part B: Market Research
Part B:
1. Based on your face-to-face interviews with members of your intended target market, list the questions you prepared in the column at left. Then, for each respondent identify whether their response was positive, neutral, or negative regarding that particular question and summarize in a few words the essence of his/her response. Finally, add the total number of positive, neutral, or negative responses for each question and for each respondent.
Part C: Analysis
1. Provide an analysis of your interview and survey results.
2. Based on your analysis, respond to the following:
- Is there anything about your value proposition that didn't resonate with the customers?
- Do you feel you need to change your value proposition based on these results? If so, how?