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Is there a connection between brands that are known

Global Advertising and Brands

Unlike an ad message created for one market and then used in another market, global marketing is created for a worldwide audience. Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible? Which comes first? Explain your answer and give examples.

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Marketing Management: Is there a connection between brands that are known

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