1. Is the SWOT firm analysis tool an external analysis, an internal analysis or a blend between external & internal analysis?
a) First, explain the SWOT firm analysis tool
b) Then, take a position and explain why you support this position.
2. What is vertical integration?
a) Define this concept in your own words.
b) What type of vertical integration does the firm either in your own case study or any of the other case studies pursue? Furthermore, explain why the firm pursues this type of vertical integration in the first place (think of it in terms of advantages/disadvantages).
3. Describe how resources, capabilities and core competencies are related and how companies can achieve a sustained competitive advantage. You are encouraged to use an example.