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Is the social media message consistent or inconsistent with

Go to the social media website for a retailer that you have shopped at during the last few weeks. How was social media used as an element in the retailer's communication program? What audience is being reached with social media? Is the social media message consistent or inconsistent with other communication elements? Is it a strong or weak strategy? Please explain

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Marketing Management: Is the social media message consistent or inconsistent with

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