1. Fama LLamas has a weighted average cost of capital of 9.8 %. TDescribe the buyer readiness stages model and relate the model to the elements of the promotional mix.he company's cost of equity is 13%, and its cost of debt is 6.5 %. The tax rate is 35 %. What is Fama's debt-equity ratio?
2. It is often assumed that the goal of the firm is to maximize profits for its owners, the shareholders. Is the firm’s goal of profit maximization always in society’s best interests? Be sure to defend your answer and cite your sources.