Assignment task: NIKE is the company
Question 1: Identify which generic business strategies your firm is employing. Is the firm leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.
Question 2: As noted in the chapter, each business strategy is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation?
Question 3: What suggestions do you have to improve the firm's business strategy and strategic position?
Question 4: Make a strategy canvas for your firm. Set on the horizontal axis an appropriate selection of the value curve items and on the vertical axis set the other industry segments (such as strategic groups) for comparison.