Is the emergence of full-fledged marketing channels on


Implication of Social Network Marketing channels

1. Is the emergence of full-fledged marketing channels on social networks sites by most major retailers inevitable? Why or why not?

2. Will social media sites be viewed by many manufacturers as a channel to sell their products directly to consumers?

3. Do you think shopping from a firm's online channel embedded in a social networking site is somehow different from shopping on the firm's regular Web site? Explain.

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Management Theories: Is the emergence of full-fledged marketing channels on
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