Discussion Forum - Is the Bottom of the Pyramid Really for You?
In general, marketers can extend, adapt, and create products for global markets. After reading the "Is the Bottom of the Pyramid Really for You?" article, discuss whether product extension, adaptation, or innovation would be more effective for some of the countries discussed in the article. Support your arguments by giving some current examples (not those from the article).
Article:https://hbr.org/2011/03/the-globe-is-the-bottom-of-the-pyramid-really-for-you