Is the boston consulting group matrix reliable


Task: Can you help me complete this chart? We can use any 2 products from the same company.

1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?

2. Given the shared template of BCG, choose any 2 products from the same company ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.

Cadbury Milk Chocolate Cadbury Yogurt Snacks (only example please do not use)

Stars Question Marks
Cash Cows Dogs

Part: Table

Given this template of BCG, choose any 2 products and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.

Cadbury Milk Chocolate
Stars

II Cadbury Yogurt Snacks

I Cash Cows

III Dogs

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