Is strategic planning more important for a small retailer


Question 1: How does a firm's mission statement and goals and objectives statement relate to the retailer's devlopment of competitive strategy?

Question 2: Is strategic planning more important for a small retailer than for a larger retailer? Explain.

Question 3: What major enviromnetal forces must a retailer face? Is anyone more important then the others?

Question 4: Why is it so important for a a retailer ro seek high profit performance? Isn't it enough to seek to be above average?

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Strategic Management: Is strategic planning more important for a small retailer
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