Is shopping at a bricks and mortar establishment preferable


Problem:

Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.

Interview a consumer from each of the following age groups:

18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)

Determine which they purchase more of online: books or software. Be sure to find out reasons behind their answers.

Then, address the following questions:

Do they prefer buying from Web sites and having products delivered?

Is shopping at a bricks and mortar establishment preferable?

Do they do a little of both: online shopping and bricks and mortar?

For your post, compare and contrast responses. What are the implications for sellers (3 paragraphs total for the post)?

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