Branding -Q1 Collapse
Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service you are writing about for your project? What are some ways of promoting brand loyalty? Please also discuss why, for at least the personal computer, many customers prefer a no-brand-name PC? Is the price all that matters? Shouldn't they also be concerned about quality? Please explain and discuss.
Product or service- - Q2 Collapse
Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.