In the twenty-first century, start-ups can become global businesses much faster than in anytime in history. So, while new companies are forging their way domestically, they may also experience an added layer of challenges from trying to enter global markets at the same time.
In this final video segment on Method, founder Eric Ryan and CEO Alastair Dorward describe their company's perspective on global expansion and which foreign markets represent good opportunities for Method.
Questions
1. Is Method a multinational company? Explain.
2. Which environmental factors facing all global marketers is Method confronting as it begins to expand into foreign markets?
3. Outline Method's global marketing mix.
4. What is innovative about how Method envisions moving into foreign markets? Would Method's strategy for global expansion work for other companies or industries? Which ones? Explain.