Is Mass Marketing on Life Support? (Internet Marketing Course)
The Internet and other segmentation schemes make it easy for marketers to customize their marketing and promotional efforts. As a result, some marketers think that mass media marketing is dead in the water and that customization is taking its place. However, there are others that believe mass marketing is ideal for big brands targeting mass consumer markets.
Comments? Is mass media marketing a strategy of the past? Is there a place for it in today's digital world? Tell us what you think and use examples to support your arguments.
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