The effects of advertising on society is a broad topic and sometimes misleading or confusing. Let s try to disentangle the connection between what s real and not real in the advertising world and how that affects us.
1. First, read this article.
https://www.sociology.org/media-studies/care-bears-vs-transformers-gender-stereotypes-in-advertisements
2. Share your reactions to the article. In particular, give a response to one of these questions:
• Why are such perceptions about males and females created?
• Is it possible that ads are selling a particular vision (or stereotype) of what it means to be male, female, beautiful or what it means to be young, old or cool? Why it this problematic?