Is it legal for disney to cut off retailers-discount prices, Business Law and Ethics

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Is it legal for disney to cut off retailers-discount prices

Discuss the following:

Q: Suppose that Disney insists that retailers cannot sell DVDs of the High School Musical series for less than $14.95. The company threatens to cut off any retailers who discount that price. But video stores would like to use these movies as a loss leader-selling them at a very low price to lure customers. Is it legal for Disney to cut off retailers who discount prices?

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Business Law and Ethics: Is it legal for disney to cut off retailers-discount prices

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Business Law and Ethics: Is it legal for disney to cut off retailers-discount prices

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