Is it important to a company to obtain a unique following, Business Economics

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Is it important to a company to obtain a unique following

Please respond to the question below… Latest Acquisition and big move to NY City; Barstool acquires Old Sports Row; Acquisition of old Sports Row

Is it important to a company to obtain a unique following before expanding to a larger audience?

What makes more sense, to try and cast your net wide initially early on or maybe to go after that unique following first and then expand your reach?

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Business Economics: Is it important to a company to obtain a unique following

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Business Economics: Is it important to a company to obtain a unique following

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