Short Paper Assignment
Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV
Watching Impacts E-commerce. Then write a 2-4 page paper that addresses the following:
- How have TV viewership and shopping habits changed?
- Is traditional cable (and advertising on cable) a thing of the past?
- How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment?
- Is internet streaming the future? Explain.
Guidelines for Submission: Your paper must be submitted as a 2-4 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch
margins, and two to three scholarly sources cited in APA format.