Case Scenario:
You have been asked to research the export patterns of a principal competitor, which include : Clorox (TM) , Colgate-Palmolive ( TM) , Dial Corporation (TM) , and Procter & Gamble (TM) . Locate the annual report (and other information) for one of these companies and prepare a memo addressing the following :
1. How much (and what percent ) of the company 's total sales are outside its home country?
2. In which nations does it produce and market its products ?
3. Are its production facilities centralized or decentralized ?
4. Does it standardize products or adapt them for different markets ? Give examples .
5. Is export revenues increasing or decreasing, at what rate ? Please include references. Be certain to identify the company you selected and the sources you used.