Is ethical to advertise pharmaceutical products


Assignment:

1. When is a tip a bribe? And what is the difference between a perk and a bribe?

2. When is it ethical to bill a client for dinner? Should you disclose to the client everything you spend money on?

3. In a demanding profession where you're expected to be "on" all the time, are drugs to be expected and thus condoned?

4. Is there a right or wrong answer to this caselet?

5. Does the client need to know that the sales person isn't part of the day-to-day team? Does it matter? Does it matter how the company presents itself to the client?

6. What decision should Jain make? How should he advertise the new and old models? (Be specific in terms of price, place and promotion)

7. If an ad is accurate, while actually only telling half the story, is it still the truth? It is ethical to change a product dramatically without telling customers?

8. Is it ethical to advertise pharmaceutical products direct to consumer?

Attachment:- Case-A Night to remember-Personal Time on your clients Dime.rar

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Marketing Management: Is ethical to advertise pharmaceutical products
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