Assignment task: Use demo account - Google merchandise store GA4 date range Jan 1 2022 - Jan 1 2023, Region California
Questions:
Q1. Is engagement rate increasing or decreasing? Give explanation
Q2. Are engaged sessions increasing or decreasing? Give Explanation
Q3. Are engaged sessions per user increasing or decreasing?Give Explanation
Q4. Are new users increasing or decreasing? Give Explanation
Q5. Is average engagement time increasing or decreasing? Give Explanation
Q6. How is region and/or city traffic changing over time? Give Explanation
Q7. Is organic search traffic increasing or decreasing? What is the quality of this traffic in relation to other channels?Give Explanation
Q8. Is organic social media traffic increasing or decreasing? What is the quality of this traffic in relation to other channels? Give Explanation
Are there specific social sites that send low/high quality traffic? Give Explanation
Q9. Is email traffic increasing or decreasing? What is the quality of this traffic in relation to other channels? Give Explanation
Are there specific email campaigns that send low/high quality traffic?
Give Explanation