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Is disneys new strategy in foods likely to profit enhancing

Assignment:

Topic: Disney Consumer Products; Marketing Nutrition for Children

Word count: 2000 words

Reference: APA

Task Description

This is an essay for my advertising class about a case study called Disney Consumer Products: Marketing Nutrition to Children. (Find attached the Case Study)

The essay has to be 2000 words and has to solve the following questions:

1. Is Disney's new strategy in foods likely to be profit enhancing?

2. Should Disney look for more partners like Kroger's? If so, when?

3. How should Disney manage the risks identified at the end of the case? Are there any other risks associated with the strategy?

4. How important is Disney's move in the effort to reduce childhood obesity?

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