Essay title: Is digital marketing the way forward in marketing?
The essay requires:
• The essay question to be addressed through research and review of the contemporary literature the topic area: digital marketing.
• A range of references that should demonstrate breadth and depth of research.
• Industry and/or organisational examples to be incorporated into the essay as illustrative evidence
• A original argument to be built through the use of critical thinking.
• Critical evaluation in the essay's conclusions.
• Appropriate and accurate use of the Harvard referencing system.