is b2b marketing really any different than b2c, Operation Management

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is b2b marketing really any different than b2c

Is B2B marketing really any different than B2C marketing? Many believe that B2B marketing may actually be much more manageable than B2C marketing. How do you feel about that perception? Take a position, yes or no, agree or disagree. Defend your position utilizing concepts from the text as well as additional secondary sources

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Operation Management: is b2b marketing really any different than b2c

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