iRobot was started just over 20 years in an effort to bring robots out of the lab and into the real world. They are most known for the iRobot Roomba vacuum cleaning robot. This product helped to change how people view robots. iRobot continues to develop robotic products to change the way customers include robots in their daily life. As of today, the company has robotic products in over 6 million homes.
Answer the following questions:
1. Which of the basis of product differentiation discussed in your text do you think best fits iRobot’s approach to product development?
2. Who is iRobot's target market? how does this impact their approach to product differentiation?